Bell Media announced this morning it plans to acquire Quebec’s network V and the digital ad-supported video on-demand (VOD) service Noovo.ca. Specialty channels ELLE Fictions and MAX are not part of the deal.
According to Bell Media, “the transaction reinforces choice for French-language viewers, strengthens the Québec television ecosystem, and highlights Bell Media’s commitment to providing engaging content in Québec on traditional and innovative platforms.”
“With today’s announcement Bell Media welcomes French-language conventional TV to its portfolio, creating more opportunities for viewers, advertisers, and content creators in Québec,” said Karine Moses, President, Bell Media Québec, in a statement.
The agreement is still subject to regulatory approvals while financial details were not disclosed.
Maxime Rémillard, President and Founder, Groupe V Média, said “The industry in which we are evolving is constantly, deeply and rapidly changing. This was true when we took over the reins of TQS and allowed the network to survive; it is all the more true today. As it is increasingly difficult to ensure the sustainability of a conventional channel within a non-integrated group, I have made the best decision for the future of V. Bell Media will certainly allow V to continue to evolve and reach out to the Québec public on a massive scale.”
What do you think about Bell Media acquiring network V and Noovo.ca?