Bell Media recently cut over 200 jobs in Toronto (including Dan O’Toole from popular sports show SC with Jay and Dan, while yesterday suddenly yanking three sports radio stations off the air in mid-broadcast in Vancouver, Winnipeg and Hamilton.
— Jay Onrait (@JayOnrait) February 8, 2021
Now, it appears there is blowback online related to the job cuts by Bell, as the hashtag ‘#BellLetsCut’ is currently the top trend in Canada, a play on the company’s recent annual #BellLetsTalk mental health fundraising campaign.
People are saying they are going to cancel Bell services over the recent job cuts, and recent revelations parent company BCE Inc. collected $122 million from the federal government’s COVID-19 wage subsidy program, while also increasing dividend payouts to shareholders.
Today take a moment to call in to your Bell local radio station, lie to get on air, and tell everyone to CANCEL BELL SERVICES! #BellLetsCut
— Rob Gill (@vote4robgill) February 10, 2021
#BellLetsCut Absolutely devastated with bell's decision to cut team1040. I grew up with the station as I'd glue myself to the radio before&after every Canucks game. Time to cut my bell services!
— For Sh (@Forest412) February 10, 2021
Bell Let’s Talk…about the disgraceful way you've treated your employees, putting profit over people during a global pandemic, and how your greed has left a gulf in the Winnipeg sports media landscape.
— Mike McIntyre (@mikemcintyrewpg) February 10, 2021
Crisis tip 320: #BellLetsCut is trending. When you tie your brand to the cause of 'mental health' and then, mere days after your flagship fundraising event, fire hundreds of hard-working employees without regard for their mental health, the public is going to call you on it.
— Warren Weeks (@warren_weeks) February 10, 2021
Now, it’s unclear how many people have actually cancelled their services with Bell, but the fallout has reached peak levels, as people are also targeting companies to drop advertising with the telecom as well, enough so to make the new hashtag the top trend on Twitter in Canada right now.
Are you going to cancel your Bell services over these recent job cuts?