Rogers has announced it has extended its $0 down and 0% interest financing to accessories, building on last year’s debut of financing for devices such as smartphones.
The company says with financing, “customers have an affordable way to get the latest accessories such as AirPods and AirPods Pro, Beats, Google Nest products, cases, screen protectors, chargers, smartwatches, smart bulbs and more.”
Rogers touts it is the first national carrier to offer accessories to be financed with $0 down and with 0% APR, making accessories “more affordable.”
“We know that the upfront costs of accessories can be a barrier for some customers, so we’ve launched a financing option to help make it more affordable,” said Brent Johnston, President, Wireless, Rogers Communications, in a statement to iPhone in Canada.
Rogers says accessory financing can be for one item such as a smart speaker, or a bundle of numerous items such as smartphone accessories. The company says customers on a postpaid plan can finance accessories starting today at a Rogers retail store, with most reopened and following COVID-19 health and safety protocols.
“By extending our financing option to accessories, we’re offering an affordable one-stop destination for our customers to finance the smartwatches, phone cases, headphones and smart speakers they want for the entire family,” added Johnston.
Yesterday, Rogers announced its second quarter earnings, seeing a 17% drop in revenues due to the coronavirus pandemic, as lockdown saw customers travel less and perform fewer hardware upgrades.
Rogers says it now has 1.9 million total subscribers for its Infinite ‘unlimited’ data plans, as sign ups increased 35% for the quarter. The company saw $310 million in adjusted net income–down 48% year-on-year–from $3.15 billion in total revenue.