Rogers has announced its Q1 2013 earnings and its wireless division reports data revenue grew 22% to $762 million which helped increase average revenue per user (ARPU) up by 3.5%. The network also activated and upgraded 673,000 smartphones, with roughly 33% of these being new wireless subscribers.
Smartphones now dominate 71% of overall postpaid subscribers (an 11% increase compared to the year ago quarter), and when combined with prepaid users totals 9,376,000 total wireless users on the Rogers network.
As more and more users adopt smartphones and lucrative data plans, this revenue now represents 45% of total network revenue, a growth of 6% compared to the year ago quarter. Data revenue again helped offset a 7.3% decline in voice revenue, as customers further continue to use data for communication.
Postpaid ARPU continues to increase and ended at $68.56, increasing $1.17 compared to the year ago quarter. Adjusted operating profit for the wireless division for Q1 2013 resulted in $765 million.