Telus has their Bring-it-Back program and Bell has their Pay Less Upfront program, both offering customers larger discounts upfront on smartphones on contract. After two-years is up, customers either pay back the discount—or return the phone.
Now, Rogers has joined their rivals by launching their own program called Upfront Edge.
According to Rogers, “always get the latest device at the lowest price with the new Upfront Edge program.” Customers can “save up to $490 today off the upfront price of your device when you return it in 2 years.”
Rogers provides the example of Apple’s 64GB iPhone XS and how much it would cost on the Upfront Edge program.
Without Upfront Edge, an iPhone XS would cost $459 upfront on a 2-year Share Everything Plan.
With Upfront Edge, the iPhone XS would cost $159 upfront, offering an additional $300 in savings upfront.
At the end of two years, customers either pay back the extra $300, or return the iPhone XS.
Other devices eligible for the Rogers Upfront Edge program:
- iPhone XS Max
- Galaxy Note9
- Galaxy S10e
- Galaxy S10
- Galaxy S10+
“We’re committed to offering customers more options to get the devices they want at the most affordable upfront cost,” said Bart Nickerson, Vice President, Wireless, Rogers Communications, in an issued statement to iPhone in Canada. “The launch of our Ultra tab last year, and the launch of Upfront Edge today, are just two of the ways we’re doing this.”
Rogers says customers can sign up for the Upfront Edge program on a Premium+ ($115/5GB presently) or Ultra plan ($125/6GB presently) at Rogers stores, starting today.
All of these program by the Big 3 act like leasing programs, but for smartphones.
If you have the money upfront, you’re better off buying a phone outright and getting a cheaper monthly BYOD plan from a flanker brand or prepaid carrier.
Are you going to sign up for Rogers Upfront Edge?