Rogers Website Down Due to Technical Difficulties, Coming Back Soon [u]

The Rogers website has been down for an extended period this morning since 3AM PDT/6AM EDT, which has caused an inconvenience to customers looking to pay their bills online and more:

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The company initially pegged the downtime due to technical difficulties but later updated customers via Twitter it was part of site maintenance and would be back up soon, despite being inaccessible for 8.5 hours and counting:

If you’ve been trying to access the site, it should be back up shortly.

Update: Rogers PR says the best way to ask for help right now is via Twitter @RogersHelps or via their Facebook page.