Public Mobile, the prepaid brand of Telus, has launched what the company is calling a “brand new visual identity.”
The update means Public Mobile’s look now includes a refreshed logo with different font and colours, illustrations, plus a tagline “We’re for you.”
According to Public Mobile, the company informs iPhone in Canada it is working with Cossette Communications for its first campaign, titled ‘Public Displays of Affection’, which will be seen across all advertising platforms.
Public Mobile also says new changes are also here to “enhance the customer resolution process,” in the form of a new ticketing system available online. Customers will be able to “easily track, manage and resolve issues when submitting a ticket to the online Moderator team.”
New system improvements will also be rolling out in the coming weeks, specifically faster-loading speeds for Self-Serve, while activations issues related to timing out will see fewer occurrences.
A Public Mobile spokesperson told iPhone in Canada, “The refresh and new tagline is a simple approach to showcase that customers are at the core of everything Public does.”
Recently, Public Mobile also introduced new refer-a-friend codes to make it simpler and also protect user privacy.