Apple Airs New iPad TV Ads: ‘Esa-Pekka’s Verse’ and ‘Cherie’s Verse’ [VIDEO]

Screenshot 2014 05 25 15 47 50

Apple’s ongoing ‘What will your verse be?’ iPad ad campaign continues, as two new ads have been aired and now available on their YouTube Channel. One features Finnish composer/conductor Esa-Pekka Salonen and the other by deaf travel writer Chérie King from Flight of the Travel Bee.

Composer/conductor Esa-Pekka Salonen uses iPad to create innovative new works and to introduce classical music to a wider audience. What will your verse be?

In the ad below, you’ll have to watch closely as it doesn’t emphasize that King is deaf but rather how the iPad is just an effective communicative tool:

Travel writer Chérie King uses iPad to explore the world without limits and to inspire other deaf individuals to do the same. What will your verse be?

These new ads first debuted earlier on Apple’s website, as noted by Re/code. The iPad sure is powerful, eh? What do you think of these ads?