According to DisplaySearch, the iPad Mini is on its way to soon become the iPad standard bearer, selling even better than the new Retina iPad 4 (via CNET). Originally, Apple was expected to sell 6 million iPad Minis before the end of 2012 but now, Apple is demanding display panel makers to “ship more than 12 million” iPad Mini displays in the fourth quarter.
Despite having a relatively low-resolution non-Retina display, iPad Mini’s better sales than the new Retina iPad are most likely because of its size, lighter and slimmer design, things that make it a lot easier to carry. Also, the starting price of $329 for the 16GB Wi-fi model, is apparently driving its huge demand, notes the source.
“In 2013, it is likely that Apple will adjust its product portfolio to meet the strong demand for the iPad Mini. We believe that Apple is targeting total iPad shipments of 100 million in 2013, half accounted for by the iPad Mini,” Hsieh (from DisplaySearch) wrote.
The iPad Mini’s 7.85-inch display is being made by AUO and LG Display, which have struggled mightily to keep up with demand. If Apple wants to meet demand in 2013 for the Mini things will have to change.
Hsieh predicts that in 2013, the iPad Mini could account for half of all iPad shipments, which should reach 100 million. He added that if the iPad Mini volume is anything near 50 million units, “Apple will need to find other panel suppliers in addition to AUO and LG Display”.