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The Wall Street Journal as profiled Apple vice president Craig Federighi.

Apple has aired a new ad focusing on the Apple ecosystem rather than a product. This ad is part of a new marketing campaign aiming to revive interest and strengthen Apple's bond with consumers.

With its fresh, new and far more minimalistic look, iOS 7 has got a good number of analysts impressed, who are now saying that the newest iOS iteration has actually made Apple exciting for its users once again. As BGR reports, acclaimed music industry critic and consultant Bob Lefsetz, who occasionally offers commentary on the technology industry as...

This icon comparison graphic illustrates the differences between icons in iOS 6 vs. iOS 7.

Apple's first California-themed Mac OS X release, the OS X 10.9 'Mavericks' (details here), was unveiled yesterday at the WWDC 2013 opening keynote, introducing a host of new features like tagging for documents, multiple finder windows and multiple display support, improved Safari, all new Maps and iBooks for OS X and much more. For those wondering...

Yesterday, Apple introduced an update to its MacBook Air notebook lineup at the WWDC opening event, and folks over at AnandTech have already got their hands on the latest models. While initial benchmarks from Primate Labs have revealed modest performance improvements, thanks to Intel’s new Haswell processors, it appears that the most significant performance boost in updated MacBook...

This 3-in-1 camera connection kit for iPad is 51% off, plus includes free shipping to Canada.

First benchmarks of the 2013 MacBook Air have hit the web, showing modest improvements.

Apple has confirmed that iDevices running iOS 7 will be Hotspot 2.0 compatible. What does this mean for iOS 7 users?

Google has confirmed it has acquired popular crowdsourced mapping startup Waze.

Unboxing videos of the 2013 MacBook Air and new AirPort Extreme have hit the interwebs.

Apple posted its updated mission statement alongside a new ad focusing on branding and enriching lives.