Apple preceded their new iPad announcement and debuted a new version of the second generation Apple TV, updated to support 1080p streaming, but at the same $99US price (Canada now sells the new Apple TV for $109, a $10 price drop!).

New features include an updated user interface (also available to second generation users via a software update) that makes the experience resemble an iOS device. With Netflix supporting 1080p content, this new refreshed Apple TV so far led to positive early reviews, but still the update isn’t revolutionary. What is amazing is the affordable $99US price tag that remains the same.

Here are the early reviews that have hit the web:

• Jim Dalrymple from The Loop
• Joshua Topolsky from The Verge
• Jason Snell from Macworld

Keep refreshing this post as we’ll keep it updated as more reviews hit the web. Anyone picking up the new Apple TV?