In an exclusive interview with CNN, Apple’s VP of product marketing for home and audio, Tim Twerdahl, shared his thoughts on why the new 2021 Apple TV 4K is more than just a streaming box.
“We want to deliver the best experience for customers for all the stuff they love to watch and we want to make it really rich for folks who are engaged with the Apple ecosystem,” Twerdahl said. “Delivering that best viewing experience at the TV is really what Apple TV is all about,” he added.
Twerdahl highlighted how the gaming experience the new Apple TV is on par with that of an iPad Pro, thanks to the new A12 Bionic chip. “Our focus on gaming has been more recently on arcade stuff, because we think that that’s a great value for customers.”
“There’s a tremendous amount of content in there,” says Twerdahl. “And we’ve done a lot to make that experience fantastic. Most notably, probably support for all these different game controllers.”
“What I think really sets Apple TV 4K apart from everybody else is this power that allows us to have the best viewing experience, and the deepest and richest ecosystem integration you can get,” Twerdahl explains.
You can catch the interview in its entirety at the source page.