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Apple’s Latest iPhone 11 Pro Ad: 5 Hour ‘Cinematic Journey’ Within a Russian Museum

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Apple ad iphone 11

Apple has showcased its latest iPhone 11 Pro ad, which spans over five hours long and was shot in one take in 4K, filmed at “one of the world’s biggest museums in St. Petersburg, Russia,” The State Hermitage Museum.

Essentially, an iPhone 11 Pro recorded 4K video for five hours, 19 minutes and 28 seconds and still had 19% battery life by the end of it:

Experience a 5 hr 19 min 28 sec cinematic journey through one of the world’s biggest museums in St. Petersburg, Russia. Take in 45 galleries, 588 masterpieces, and live performances, shot in 4K on iPhone 11 Pro in one continuous take.

Watch the 5-hour plus film below (if you have time):

Below is a shorter version of Apple’s ad:

“A cinematic journey through one of the world’s biggest museums in St. Petersburg, Russia, taking in 45 galleries, 588 masterpieces, and live performances. Filmed entirely on iPhone 11 Pro in one continuous take on one battery charge,” explains the video description.

Well, now you know you can film a 5-hour plus video in 4K on your iPhone 11 Pro and still have battery life remaining. As for finding what to film for over five hours, that’s up to you to decide.

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