Apple aired a new ad yesterday on its YouTube channel touting how privacy is one of the key benefits of owning an iPhone.

The ad, titled, “Privacy on iPhone—Simple as that”, details how there is now “more private information on your phone than your home,” and there are “so many details about your life right in your pocket.”

Which is why your private data “should belong to you, simple as that”, and that’s why people choose to use an iPhone.

We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.

Check out the ad below: