Bloomberg reports Apple has quietly acquired U.K.-based digital marketing startup, DataTiger:
Apple Inc. acquired startup DataTiger in a move that could boost the company’s digital marketing and make it more relevant to customers.
The U.K.-based startup says its technology can “optimize the marketing journeys” of customers by using data to more accurately send materials to consumers as well as push notifications. On his LinkedIn profile, DataTiger Chief Executive Officer Philipp Mohr said his firm wants to “bring the stale era of ‘email-list thinking’ and slow, campaign-based marketing to an end.”
Apple did not confirm the acquisition with its usual boilerplate statement, but Bloomberg says a regulatory filing from December indicates the iPhone maker now controls the parent company and legal name of DataTiger, Operatedata Ltd.
According to DataTiger CEO Philipp Mohr’s LinkedIn page, he describes what the company can offer:
We’re building a highly scalable marketing solution that is truly fit for the era of user-demanded personalization, AI-assisted marketing, large volumes of data, real-time data requirements, and tight data privacy.
Mohr previously worked for King, the makers of hit gaming titles such as Candy Crush.
DataTiger was founded in 2017 and is based in London, England.