Apple Ignored its Retail Stores During its Q3 Earnings Call
On Tuesday, Apple announced its financial results for its third quarter. However, there was one topic that the company did not mention during its earnings call.
For the first time in several years, Apple did not mention its retail stores at all in its one hour conference call. Typically, the company will provide a brief overview of the status of its retail store, including number of stores opened and number of visitors throughout the quarter.
Details on Apple’s retail stores were shared in its filing with the SEC, however they were not mentioned at all during the earnings call. For the second quarter in a row the company has also removed the statistic on the number of visitors its retail stores had throughout the quarter.
The stores reported revenues of $4.01 billion for the third quarter of fiscal 2014, not a record but in line with previous Q3 results. Other details about the store had to be gleaned from the today’s filing with the federal Securities and Exchange Commission (SEC), which showed the stores reported a profit of $711 million, about average for Q3.
Apple announced that in Q3 2014 it has made $37.4 billion in revenue, which gives them a net profit of $7.7 billion. The company sold 35.2 million iPhones, 13.2 million iPads, 4.4 million Macs, and 2.9 million iPods.
Apple’s new senior vice president of retail Angela Ahrendts is set to make changes to the company’s retail stores. The former Burberry CEO looks to focus on China and mobile payments.
[via IFO Apple Store]