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Apple Pay Accounted for Nearly 1% of All Whole Foods Transactions in 17 Days

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Apple Pay launched just three weeks ago, and it has already accounted for 1% of all Whole Foods transactions registered during that period, according to Mikes Dudas — ex–Google, PayPal, and Braintree employee — whose calculations were based on data uncovered by Whole Foods CIO Jason Buechel (via TUAW).

Apple pay

Speaking with the Wall Street Journal, Buechel emphasized that Whole Foods — a grocery chain focused on natural and organic foods — has been investing heavily in technology, and the results have been positive. Whole Foods was one of Apple’s first retail partners, and since the launch of Apple Pay (on October 20), the firm has processed more than 150,000 transactions using the service.

Dudas looked into Whole Foods’ stats and compared the number of transactions with the available data: considering that the chain processed more than 16.5 million transactions in 17 days, the 150,000 Apple Pay transactions accounted for 0.91% of the total.

That’s not bad for a service launched only last month, which, by the way, is limited to iPhone 6 and iPhone 6 Plus devices.

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