In its latest developer spotlight, Apple has shared the work of Halide Mark II app developers Ben Sandofsky, Rebecca Slatkin, and Sebastiaan de With, and how they’ve handled overnight success and the challenge of being famous.
“We didn’t see any apps that did exactly what we wanted, like letting you dial in settings as you would with a DSLR or film camera,” says de With. “We wanted something more pro and elegantly designed.”
Today, Halide is one of the App Store’s most popular pro camera apps, introducing histograms, waveforms, color zebras, and RAW+JPEG capture to all. The app brings a full suite of manual options typically found on traditional cameras to iPhone and iPad.
Here are a few excerpts from Apple’s little Q&A with the team:
de With: Ben slid into my Twitter DMs back in 2016. We interacted about photo gear and tech, then decided to make an app as a pure passion project.
Sandofsky: When Halide started getting popular. People liked it so much more than we could have guessed. That got us to realize it could be a real business — and that we needed help. To have Rebecca on our team is a dream scenario.
Slatkin: I didn’t know a ton about photography, so I faced a steep learning curve. But my dad was a professional photographer, and we had detailed, technical conversations about what he’s dedicated his life to. It’s been great to connect on that.
Sandofsky: People who look like overnight successes have actually been working on their craft for 10 years. Everyone’s journey is different, and setbacks will happen. Just stay focused on what you want to do and why you want to do it.
To download or learn more about Halide Mark II – Pro Camera app, visit this App Store link.