At 4AM PDT/7AM EDT this morning, the online Apple Store went down ahead of today’s special event, where new iPhones and Apple Watches are expected to debut.
“We’ll be right back. Updates are coming to the Apple Store. Check back soon,” reads the Apple website, when you attempt to buy a product.
Apple normally takes down their online store to prep for new product listings ahead of special events. The company is expected to announce successors to last year’s iPhone XS, iPhone XS Max and iPhone XR today.