Apple Sues Amazon Over Use of ‘App Store’ Trademark

Apple appears to be aggressively defending its use of the ‘App Store’ name. Bloomberg reports Apple filed a complained on March 18th, for using the term “App Store” to describe their software developer program.

“We’ve asked Amazon not to copy the App Store name because it will confuse and mislead customers,” said Kristin Huguet, a spokeswoman for Apple.

As if the iPad crushing Kindle sales wasn’t bad enough, it looks like Amazon has another huge battle with the second largest company on Earth (in terms of market cap).

Earlier this year, Microsoft challenged the trademarked use of ‘App Store’ by Apple. Microsoft argued this generic term is commonly used by everyone (what about ‘Windows’?).

Apple has the App Store. Google has the Android Market. RIM has their App World. Nokiasoft has…I don’t know. Now, Amazon wants to have their ‘App Store’ too.