Apple appears to be aggressively defending its use of the ‘App Store’ name. Bloomberg reports Apple filed a complained on March 18th, Amazon.com for using the term “App Store” to describe their software developer program.
â€œWeâ€™ve asked Amazon not to copy the App Store name because it will confuse and mislead customers,â€ said Kristin Huguet, a spokeswoman for Apple.
Earlier this year, Microsoft challenged the trademarked use of ‘App Store’ by Apple. Microsoft argued this generic term is commonly used by everyone (what about ‘Windows’?).