Next-Gen Apple TV Will Not Support 4K Video Streaming: Report

John Paczkowski, former journalist from the WSJ’s AllThingsD, and now managing editor for BuzzFeed, has another scoop on the next-gen Apple TV, which sources claim will “not initially support” 4K video:

Sources in position to know tell BuzzFeed News that the 4th generation Apple TV will not initially support 4K video — a newer high-definition video resolution that delivers a more detailed, immersive picture. “4K is great, but it’s still in its infancy,” said one source familiar with Apple’s thinking.

Again, if there isn’t enough support for 4K video content, what use will it have on an Apple TV? Frost & Sullivan principal analyst Dan Rayburn told BuzzFeed “The additional cost to shoot, store, encode and deliver video in 4K, when compared to HD, is huge,” while following up with “4K is many, many years away from being adopted at critical mass.”

Last month Paczkowski reported a new Apple TV was set to debut with support for Siri at Apple’s WWDC conference expected to held later this year. Other rumours claim Apple is in talks with major networks for a 25 channel web TV service set to debut this fall in the U.S.

Apple recently dropped the price of the existing third generation Apple TV down to $89 CAD (a $20 drop), which could signal existing stocks are possibly being cleared out to make way for a new model.