Billie Eilish: The World’s A Little Blurry, the Apple Original Films documentary featuring the titular teenage singer/songwriter and her brother Finneas O’Connell, premiered on Apple TV+ in over 100 countries as well as theatres on February 25 to an absolutely stellar reception, reports Deadline.
In patented Apple fashion, the tech giant did not reveal any particular numbers for the documentary’s performance on its streaming service.
What the company did say, however, was that the movie’s release alone brought a staggering 33% new subscribers (most of them young adults) to its streaming service.
The movie topped Apple TV+ charts for young adults around the world, including in the U.K., Mexico, Australia, France, Netherlands, Russia, Germany, and Brazil. Almost half of the people the streamed the movie hailed from outside the U.S.
The World’s A Little Blurry is directed by Emmy award winner R.J. Cutler, and is a coming of age story that documents Eilish’s life during the development of and after the release of her first album, When We Fall Asleep, Where Do We Go?.
The film showcases the growth, struggles, and conflicts of a talented teenager, further exacerbated by her being in the global spotlight and with a fan base in the millions.
The deal with Billie Eilish that gave Apple this documentary weighed in at $25 million USD, and it looks like Apple definitely got their money’s worth.