Apple Launches ‘Apps for Earth’: 100% of Proceeds Go to WWF

Apple has launched a new campaign called Apps for Earth, where “100% of the proceeds from participating apps and In-App Purchases support WWF’s vital global conservation work.”

The following apps are participating, so with your purchase or IAP from today until April 24, you’ll be donating to the World Wildlife Fund. Participating apps also received an update today to refresh their icons to reflect the campaign:

• WWF Together
• Angry Birds 2
• Best Fiends
• Candy Crush Soda Saga
• Cooking Dash 2016
• Cut the Rope: Magic
• Disney Infinity 3.0 Toy Box: Play Without Limits
• Dragon City Mobile
• Enlighten
• Hay Day
• Hearthstone: Heroes of Warcraft
• Jurassic World: The Game
• Kendall and Kylie
• Line
• Line: Disney Tsum Tsum
• May My Run+
• Marvel Contest of Champions
• Peak – Brain Training
• Procreate Pocket
• Recolour – Coloring Book for Adults
• SimCity BuildIt
• Star Wars: Galaxy of Heroes
• Tabs & Chords by Ultimate Guitar
• The Earth by Tinybop
• Trivia Crack
• VSCO
• Yoga Studio

Apple previously has had other App Store campaigns where purchases and IAPs see donations to charity, such as the company’s annual World AIDS Day campaign.