A while back Snoop Dogg (Lion) released his own iOS app called Snoopify to allow anyone to look more like the veteran rapper, via a variety of themed stickers in the app.
A recent app update at the end of July added a $99.99 in-app purchase known as the ‘Golden Jay’, a flashy gold joint described as “Dis is too much to handle!”

In an interview with Evelyn Rusli from the Wall Street Journal, Nick Adler, Snoop Dogg’s brand manager revealed the premium sticker was added last minute on a whim and was “shocked” to discover $1,500 was made after it was released–meaning at least 15 people shelled out a hundred bucks for a digital sticker.
Adler says “this is a new world” when it comes to digital commerce and refrained to describe what a Golden Jay was, other than to say “There’s no poetry behind it, it’s just golden.”
Would you ever pay $99.99 for the Golden Jay? The fact people decided to shell out this amount of money for a digital sticker shows us humanity is doomed, right?
Other articles in the category: News
Apple Making Tools to Let People Easily Build AR Apps–with Siri? [Report]
Apple reportedly wants an easy way for people to build augmented reality apps, that might even be assisted by the company’s Siri voice assistant, reports The Information. Unnamed sources say Apple plans to let Siri build an AR app when asked through its upcoming mixed-reality headset. These apps would then be able to submit to […]
Apple Using Tencent’s Blacklist to Block Websites in Hong Kong
According to a report by The Intercept, Apple is using Chinese company Tencent’s blacklist to block access to certain websites via Safari in Hong Kong. Last month, Apple users in Hong Kong trying to access the code-sharing website GitLab were presented with a warning that says the website is being blocked for their own safety. Safari’s “safe...
How to Use Video Effects with Continuity Camera with iPhone on Mac
Apple has shared a handy video on its YouTube support channel, explaining how you can add video effects when using Continuity Camera with iPhone on a Mac. If you’re using Continuity Camera with a virtual conference app or FaceTime on your Mac, you can add these video effects from Control Center while you chat. Center Stage...