Automattic is expanding its lineup of online writing platforms with its acquisition of Day One, a popular journaling app for Mac and Apple mobile devices.
Day One has been downloaded more than 15 million times since its March 2011 launch on the Mac and iTunes App Store, offering users a private place to share their thoughts. Since then, it’s been awarded the App Store Editor’s Choice, App of the Year, and the Apple Design Award, along with praise from various reviewers.
The company announced its acquisition by Automattic on its blog Monday, adding that the app will remain largely independent. Day One founder Paul Mayne, for example, will continue to lead the team.
“When a small software company is acquired by a larger company, the original team is often swallowed up by the larger company. That’s not the case here. I’ll be remaining at the helm of Day One, leading the same passionate team that has been responsible for the development and design behind the app today,” Mayne wrote.
The addition makes for an interesting expansion of Automattic’s now growing collection of online writing tools, which today include blogging platforms WordPress.com and Tumblr — the latter as of 2019, when Automattic took the aging social blogging network off parent company Verizon’s hands for a fraction of its earlier $1 billion acquisition price.
Mayne also noted there were no current plans to change the private nature of Day One, but the app would integrate with other Automattic products going forward, while continuing to sustain itself via a subscription model.
“Rest assured there are no current plans to change the privacy of Day One; safely protecting memories and creating a 100% personal space is the foundation upon which this company was built,” he said.