Bank of America Approaches 800,000 Customers Enrolled in Apple Pay
As a part of its Q4 2014 earnings report, Bank of America announced today that almost 800,000 of its customers are signed up to use Apple Pay. The U.S. bank says that customers have added approximately 1.1 million cards to the service since it launched in October.
“The number of mobile banking customers increased 15 percent from the year-ago quarter to 16.5 million users, and 12 percent of deposit transactions by customers were done through mobile, compared to 9 percent in the year-ago quarter. Since the introduction of Apple Pay™ in October, nearly 800,000 customers have enrolled in the service, adding approximately 1.1 million cards.”
Bank of America was an initial launch partner for Apple Pay and has continued to promote Apple’s mobile payment service since that time. The bank has released several advertisements showcasing the convenience of using Apple Pay alongside a Bank of America credit card.
Apple Pay was introduced last year during Apple’s media event in September and debuted alongside iOS 8.1 in October. The service continues to see major adoption from both customers and retailers. Recent rumours are pointing to a Canadian launch this March.