A new investor’s note from Barclays suggests that only 18 percent of current iPhone owners are interested in paying $1000 USD or more for the upcoming “iPhone 8”.
The note was first spotted by CNBC and has mixed news for Apple on the “iPhone 8”. The survey showed that 85 percent of respondents to the survey are willing to pay more than they did a few years ago, which suggests that consumers are now more aware of the effect of carrier subsidies.
Other data from the Barclays survey said that on the average, consumers want to spend $48.50 USD on a 12-month device installment plan. The median number seems ideal for Apple’s iPhone Upgrade program, which allows users to trade in a current device every year.
Currently, the 256GB iPhone 7 Plus sells for $969 USD. However, that same phone on Apple’s upgrade program is available for $45.75 USD per month with AppleCare+ giving the user ownership after 24 months, or a trade-in possible after 12 months. Unfortunately, Apple’s iPhone Upgrade program is not available in Canada at the current time.
Predictions for the starting cost of the “iPhone 8” have ranged between $1000 and $1200 USD.