According to a new report by 9to5Mac, Apple won’t be unveiling any new Beats-based music streaming service at its “Spring Forward” event, which is scheduled to be held at Yerba Buena Centre on March 9. Instead, Apple will introduce such service at its Worldwide Developers Conference (WWDC) in June, the report adds. Furthermore, the report claims that Apple will launch an all new Apple TV by the end of 2015.
The source details that Apple’s new iTunes music streaming service, which was initially planned for launch earlier in 2015, will be based on technology acquired from Beats Music, including curated playlists and cloud-based libraries, and will be priced as high as $7.99 per month, which is still less expensive than current $9.99 pricing for Beats Music, Spotify, and Rdio. The launch has reportedly been delayed due to the departures of key employees, as well as “difficulties integrating Beats human and technology resources into Apple”.
“Some Beats executives such as Bobby Gaza, who was a Senior Vice President at Beats in charge of technology, have departed Apple in recent weeks. The new Apple-made service will also make way for Apple’s first entirely-in-house Android application, but sources say that delays to the Android app are also possible as some of Apple’s Android developers have also left the company. Apple has, not coincidentally, published job listings for Android developers in recent days.
Apple currently plans to launch the new music service as part of an iOS 8.4 upgrade for the iPhone, iPad, and iPod touch following WWDC, but a final decision has not yet been made. It’s possible that the service will be bundled into iOS 9 this fall”.
The report also claims that the new service will be available as an app on Apple TV that will replace the existing Beats channel. Meanwhile, Apple is said to finishing up work on a slimmer Apple TV set-top-box with a more capable and tactile remote control and a redesigned operating system bundled with an App Store.