Can These ‘Bold’ Cartoon Characters Save RIM and their BlackBerry?
With the recent ‘departure’ of RIM co-CEOs Jim Basillie and Mike Lazaridis and the elevation of Thorsten Heins into the new role, it appears RIM was on the road to change. Well, think again because the RIM marketing team has unveiled their plans on how to save the BlackBerry by introducing four new ‘cool’ cartoon characters.
I kid you not this is not April Fool’s Day in January. Take a look below and tell me what you think:
Of course, after the image was broadcast on the internet late yesterday, RIM responded on their Inside BlackBerry blog today:
“UPDATE: We’ve noticed The BeBold Team has received a lot of attention over the last couple of days, and wanted to clarify – this infographic is just intended to be a bit of fun. On New Year’s Eve, we asked BlackBerry Twitter followers and their friends to submit their resolutions on how they plan to Be Bold in 2012. More than 35,000 resolutions streamed across Twitter®, Facebook®, and giant billboards in Times Square. As we looked at the resolutions and the data, majority patterns and categories emerged. We decided to organize the data and share it in a fun way, and the result is the infographic. This is not a new ad campaign.”
Sigh. Good luck, Heins. I wish you guys all the best on trying to save RIM on your own.