The CBC FIFA World Cup app was released just prior to the start of the event currently taking place in Brazil. The public broadcaster this afternoon released some numbers on viewership and downloads of its mobile app.
iOS and Android users have downloaded the CBC FIFA World Cup app over 800,000 times, making it one of the leading ways Canadians are tuning into the football matches on their mobile devices.
The CBC says since the start of the Group Stage, 28.5 million Canadians (82% of the population) have tuned into at least some of the broadcaster’s coverage, a number that almost matches the total number of Canadians who tuned into the overall 2010 tournament (28.7 million).
Here are some stats provided by the CBC:
- 2.5 million more Canadians watched at least part of CBC/Radio-Canada’s 2014 Group Stage coverage on TV or through a digital device compared to the 2010 Group Stage
- Of the 28.5 million viewers for the opening round, nearly 5 million of them watched via a mobile or desktop digital device
- Not only did more Canadians tune in each day during the opening round compared to 2010, the average viewer spent more time watching
- Both the USA/Portugal match (2.7 million viewers) and the England/Italy match (2.6 million viewers) drew larger audiences than any Group Stage match from the 2010 tournament
- Canadians continue to take advantage of CBC/Radio-Canada’s digital platforms, including CBC’s FIFA World Cup™ App brought to you by Bell which has been downloaded more than 800,000 times
- Overall, Canadians have watched a combined 6.5 million hours of video across all digital platforms through the Group Stage in 2014
- To date, FIFA World Cup™ video views at cbc.ca/fifaworldcup have increased more than 50 per cent compared to 2010 and page views are up 40 per cent
You can click here to download the CBC’s 2014 FIFA World Cup app to watch live games anywhere and also replays on-demand. Which country is your pick to win it all?