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Apple CEO Believes Users Don’t Want iOS and macOS to Merge
In a brief talk with The Sydney Morning Herald’s Peter Wells at a recent Apple event in Chicago, Tim Cook said that mobile devices and desktop computers should remain in separate worlds, adding that users don’t want to see iOS and macOS merge.
Cook also revealed that he generally uses a Mac at work, but when he’s at home or travelling, he prefers to use the iPad. “But I use everything and I love everything”, Cook continued. When asked about the divide between the Mac and iOS, Cook gave the following response:
“We don’t believe in sort of watering down one for the other. Both [The Mac and iPad] are incredible. One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you begin to merge the two … you begin to make trade offs and compromises.
So maybe the company would be more efficient at the end of the day. But that’s not what it’s about. You know it’s about giving people things that they can then use to help them change the world or express their passion or express their creativity. So this merger thing that some folks are fixated on, I don’t think that’s what users want.”
Apple CEO’s comments come as a bit of a surprise considering recent claims from well-connected Apple analyst Mark Gurman of Bloomberg, who wrote that Apple is working on a project called “Marzipan”, which involves merging the codebase of macOS and iOS apps.
Of course Gurman’s report could still turn out to be accurate, and if that happens, it would open up Mac app development to thousands of iOS developers.
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Mac OS was not designed for mobility or tablets in mind, not to mention the image is a lot bigger than iOS–which is. Space is a premium on mobility products. It’s good to keep them as separate operating systems, as they each have their advantages as to which devices they are on.
I always find it funny when companies think they know what customer wants. Listen to your customers instead of making decisions for them. I don’t believe MacOS and iOS should merge, at least not for now, but that « i dont think thats what users want » opinion is bullshit. Either be sure thats not what they want with facts but don’t speak for them…
For most companies, you may be right. Apple hasn’t been built that way. Steve Jobs mentioned a while back that he believe that the majority of Apple’s customers trust Apple to make technology decisions for them. To think about the experience and give them what makes for the best overall experience – and let the customer vote with their wallet. If they don’t like Apple’s decisions, they won’t buy the products, if they do, then they do buy the products.
Seems they do know what the customer wants – better than any other company.
“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” — Steve Jobs.
That makes sense
Customers only have one thing they all want – EVERYTHING FOR FREE.
I think what he means is that people like the simplicity of iOS, and people also like the flexibility of MacOS, especially for developers, And people don’t want to compromise either of these qualities about either of them.
Personally I would still like to see a smaller iPhone.
You would like something smaller than the SE 4 in model? The SE sells well into it’s own niche while the 7 Plus and 8 Plus sell well into their own space. There is no need for Apple to turn down money from either types of users. Likewise, there is no need to tell users that they do not need a converged device. Money is money. Just sell both types of devices .. you can always kill one off later like Google kills projects left and right.