A recently released concept video and set of concept images from Antonio De Rosa of ADR Studio Design imagine what a standalone professional camera from Apple could look like.
While most concept images are based on leaks or reports of upcoming products, De Rosa’s imagining of the Apple ProCam is an entirely independent thought experiment. It is simply the designer’s answer to the question, “what would a professional camera made by Apple look like?”
Features of De Rosa’s powerful, compact, and entirely hypethetical 8K Apple ProCam include:
- Innovative lenses with Apple Mount
- Siri on-board
- StyleWriter Compact Ink-less Printing
- Powered by M1
- Touch and Tilt Rear Display
- Magic Wheel with Touch Screen Button
Some of the absolute highlights of this vision for a professional camera from Apple are the built-in ink-less picture printer and interchangeable lenses, which add much-needed modularity for professionals. De Rosa also imagines a powerful Apple M1 chip under the hood.
The idea of a standalone professional camera might not be as foreign to Apple as one might think — as much of a flop as it may have been, the Apple QuickTake did happen, and it was one of the first consumer-grade digital cameras ever.
However, the Cupertino, California-based tech giant has already hit it big with its iPhone cameras, which are used by professional photographers and videographers the world over. Launching a standalone camera just doesn’t make sense anymore, as they’re becoming niche products to smartphones.