DuckDuckGo has just launched a new email protection service aimed at preventing ad companies from tracking your inbox. The company is offering a free “@duck.com” email address, which will forward emails to your regular inbox after stripping them of any trackers (via The Verge).
The new email privacy service also offers disposable forwarding addresses, which can be generated easily in DuckDuckGo’s mobile browser or through desktop browser extensions. DuckDuckGo says it will also make it easier to generate disposable email addresses on the fly for newsletters etc.
“Our high-level goal is to make simple privacy protection available for everyone anywhere they are,” said CEO Gabriel Weinberg. “So we’re trying to build this into any major browser or operating system or email provider you use.”
Weinberg said that consumer research showed that asking people to switch to an entirely new email address and provider would be a tough pitch. So instead of creating a new email service, the Email Protection tool acts as an intermediary layer guarding access to your inbox.
A recent study found that Email trackers exist in more than 70% of mailing lists.