Facebook just launched the newest in its growing catalog of consumer-focused apps, BARS — reports TechCrunch. TikTok-like in nature, BARS allows users to create and share their own raps, tuned to one of hundreds of professionally fabricated beats the app comes with. For now, the app is in the U.S. App Store and not available in Canada.
BARS is the brainchild of the New Product Experimentation (NPE) Team — an R&D group within Facebook. BARS marks the group’s second foray into the music and content creation space after Collab, an app that lets users create music videos with others online.
BARS is targeted towards rappers (aspiring, established, and hobbyist included), as well as casual users simply looking for a taste of the rap game.
The app comes with a library of professionally created and curated beats that users can select from and rap their own lyrics to. The app even recommends rhymes when users choose to form their lyrics within the app, includes an autotune feature, and even has audio and visual filters users can layer onto their (up to 60-second) videos.
BARS also has a playful ‘game’ element to it with a Challenge Mode, in which users freestyle to word cues suggested by the app and record themselves doing it.
Instead of Facebook’s perpetually famous Likes system, BARS has a Fire feature that keeps track of engagement and popularity. Users can tap on the Fire button on videos they like, and they can do so as many times as they want to.
While BARS is much more niche than TikTok, it looks like the app has a clear goal of giving the significantly large rap community on TikTok a dedicated, more specialized home. It’s unclear if this app will take off, but for now, we’ll keep and eye out and wait for BARS to be released in Canada.