Fitbit Announces ‘Luxe’ Fashion-Forward Fitness Tracker

Fitbit today has today announced the launch of its new Fitbit Luxe fashion-forward fitness and wellness tracker, which has been designed to help users take a more holistic approach towards their health and wellness.


Fitbit Luxe is a beautiful, sleek tracker with a colour touchscreen and up to five days of battery life. It can be paired with a wide range of stylish accessories including a modern luxury bracelet from Gorjana. It also comes with six-months of Fitbit Premium for added support and deeper analysis of your data.

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Luxe offers everything from stress management tools to automatic activity and sleep tracking, all in a chic bracelet design. It gives you insights into your wellbeing through the Health Metrics dashboard in the Fitbit app to help you identify changes which could be caused by increased stress or fatigue.

“Over the past year, we’ve had to think differently about our health – from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today’s world,” said James Park, VP, GM and Co-Founder of Fitbit.

“Even though we are starting to see positive changes, it has never been more important to manage your holistic health.” 

Luxe is available for pre-order today for US $149.95, with worldwide availability this spring.