Today, Food Network Canada announced a partnership with Twitter to bring its first attempt at short-form content to life.
The new live Twitter series is called #OneDirtyDish and will officially debut on Thursday, November 15 and Thursday, November 29 at 9:30 p.m. ET. The show will be hosted by Chef Stefano Faita, who will create easy and quick weeknight meals in one pot.
In a statement, Corus Entertainment’s Senior Vice President of Marketing and Social Digital Agency Dervla Kelly said:
“We are thrilled to debut our first, delectable short-form series for Twitter. The power of Corus’ premium brands and content have created incredibly engaged audiences on social and we know that Food Network Canada’s audiences have an appetite to learn and be creative. #OneDirtyDish delivers on just that and we’re excited to see how these delicious and easy meals will be curated by viewers’ tastes.”
In a statement, Twitter Canada’s Head of Entertainment Michael Palombo said:
“The debut of #OneDirtyDish is proof that Canadian brands are developing a taste for original video content on Twitter.By pairing engaging cooking content with seamless brand integrations and real-time Twitter conversation, #OneDirtyDish has found the recipe for a great viewing experience for Canadian foodies.”
Chef Faita will be using Knorr® Bouillon Products in all of his dishes as they are a sponsor of the show. Viewers will be able to vote via Twitter polls to influence elements of the recipe, giving the show an interactive aspect.