Intel’s new CEO has challenged the company to create better products than Apple.
A new report from The Oregonian notes that Intel’s new CEO Pat Gelsinger has told employees it must deliver to market better products than anything “that a lifestyle company in Cupertino” can create, a backhanded compliment to rival Apple.
“We have to deliver better products to the PC ecosystem than any possible thing that a lifestyle company in Cupertino makes” Gelsinger is said to have told Intel employees. “We have to be that good, in the future.”
Intel’s obviously focused on competing with fellow x86 company, AMD, for chip dominance, but it appears Apple ditching Intel in favour of its in-house ARM chips stings for a company once lauded for its pristine chipmaking record.
Gelsinger now faces the reality of competing with Apple, AMD, and others after Intel has struggled to transition to a 10nm manufacturing process for years. Intel has also delayed its 7nm chips until at least 2022, and the company now faces a tough decision whether to outsource chip fabrication.
Gelsinger, who will take the helm as Intel CEO and join the board of directors today, February 15, has a storied 30-year history with Intel. Gelsinger was the architect of the original 80486 processor. As Intel’s first Chief Technical Officer, he created the company’s tick-tock methodology and helmed the creation of 14 generations of Xeon and Core processors.