A new article over at Medium by Giuseppe Stuto, the CEO and co-founder of Fam, has highlighted that US teens are found to engage with iMessage more than any other social platform, and since majority of teens are now having iPhones, the trend is only going upwards. “These insights are based off of quantitative data and now years of observing Gen-Z behavior within the context of mobile”, notes Stuto.
For some odd reason, too many times do I hear people baselessly point out that “there’s no way” most teens have iPhones. Citing ‘obvious’ reasons such as “They’re just too expensive!” or “Look, Droid owns the overall market share!” Although those two points may be true, it still doesn’t change the fact that teens here in the US have made it very clear?—?today, they prefer iPhones.
Stuto says that iMessage is by all means a social platform for teens, and is currently “the center of their immediate, social universe”. One big reason for this is that majority of people subconsciously view iMessage as synonymous to traditional SMS. iMessage is a pre-installed platform on every single iPhone so naturally it has a ton of engagement.
But iMessage being pre-installed should not be a reason to discount it, says Stuto, continuing that “especially when taking into account the level of saturation within the Gen-Z demographic”.
For more quantitative data on why iMessage is at the top of the list, read the lengthy article here.