In an effort to bring users more ways to discover photos, videos, products, and Stories relevant to their interests, Instagram has today revamped its Explore tab, featuring a newly designed navigation bar with pinned shortcuts to IGTV and Shopping, followed by topic channels tailored to the user’s interests.
“Today’s launch marks an important step forward for Explore, which is used by more than 50% of accounts on Instagram every month. Explore considers the universe of content posted to Instagram every day and surfaces what’s most relevant to you. Now, with new ways to discover the best of Instagram, we’re making Explore an even better place to connect with your interests.”
The new design also promises improved IGTV and Shopping experiences. When you tap on “IGTV,” you’ll see the recently updated home for IGTV where you can browse a personalized feed of recommended videos from creators you follow or may want to follow.
Similarly, tapping on “Shop” gives you access to category filters in the navigation bar. These filters let you browse specific types of products on Instagram, including Beauty, Clothing, Home Decor and more. This feature will start rolling out in the US today.
The redesigned Explore grid will now also feature Stories based on topics you’re interested in. Instagram says Stories recommendations in Explore will begin rolling this out over the coming weeks.