Contrary to the controversy surrounding the high price of Apple’s iPhone X, it turns out it was the best-selling smartphone model of last quarter, worldwide, on a unit-sales basis.
According to a new report from Strategy Analytics, Apple’s most expensive smartphone ever, with a $1319 CAD starting price, has defied expectations to sell nearly 50 million units since its launch just six months ago.
“We estimate the Apple iPhone X shipped 16.0 million units and captured 5 percent marketshare worldwide in Q1 2018,” wrote Juha Winter, senior analyst at Strategy Analytics. “For the second quarter running, the iPhone X remains the world’s most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device.”
In addition to claiming the top spot, Apple took over second, third, and fourth place too, shipping 12.5 million iPhone 8 units, 8.3 million iPhone 8 Plus units, and 5.6 million iPhone 7 units. In all, Apple captured over 12% of the market with its four most popular phones last quarter, which is quite an impressive achievement.
The next fastest-selling seem to lag quite a bit. Xiaomi, the privately held Chinese start-up that has filed to go public on the Hong Kong exchange, had sales of 5.4 million of its Redmi 5A, and Samsung Electronics’ Galaxy S9 Plus, introduced at the end of February, came in at sixth place with 5.3 million.
Apple could face stiff competition soon from Samsung, however. Woody Oh, director at Strategy Analytics, noted that the S9 Plus that launched in February “delivers an attractive, bezel-less, curved-screen design, a rich portfolio of software apps, and best-in-class retail distribution across dozens of countries,” and that “we expect the S9 Plus to become the best-selling Android smartphone globally in the second quarter of 2018.”
Rather than being a failure, it seems as if the iPhone X has put Apple into the lead of the new generation of smartphones. Apparently, consumers have decided its features trump its high price point.
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iPhone X is perfect phone. Sure the price but I believe I can carry it two years and sell it for 600$. Try that with an android phone.
What I also like on the iPhone is that I get updates and even in two years still getting iOS 13. Not sure which android phone gets android 10.0? None!
But I thought nobody buys the iPhone X because of the price maybe I was wrong again.
I’ve been exclusively buying phones unlocked directly from Apple for years safe in the knowledge that they hold their value really well.
People’s opinions are polarizing on the X. Some hate it and returned after a few days of use while others remain loyal to Apple and convince themselves it’s the best they’ve used mainly because of Apple’s subliminal marketing.
You are right my note 5 still stuck in 7.0. If you want new. Who want to sue Samsung here? lol
In a few months… iPhone X plus is the best selling smart phone duh
It will be the best iPhone made ever, haha.
the mother of the idiots is always pregnant ! ( <- iPhone buyers: both mothers and idiots. )
Oh for crying out loud. Providers are virtually giving away the X because people aren’t buying. That’s why the “sales” are higher.
What rubbish. Nobody is giving away the X. The 8 on the other hand is on and off the 0$ promo wagon in the US. In Canada you can forget discounts like that. And please stop upvoting yourself. It’s pathetic.
Freedom is giving you free on two year contract with $40/month monthly on top of plan ($60 and over). Which is a nice discount on the full price all things considered.
I took advantage and the iPhone X is really really great.
Freedom is only better than expected, but still lacking what Rogers was when I had them.
(Vancouver based exp)
Not bad if you’re happy with Freedom.
Totally! Rogers, for example, is giving away the iPhone X and the only thing you have to do in return is sign a two year premium contract and give them $800. Can you imagine them giving away an iPhone like that?!
Same with AT&T in the US. They’re giving them away for only $999 or $33/month for 2.5 years! No wonder they have great “sales” numbers right?
@swotam:disqus
still have LG G3 ( 2013 purchase ), also another android smartphone ( 2015 purchase ), also have iPhone 3Gs ( 2011 ) and iPhone 5c ( 2016 purchase )
– LG G3 battery lasts around 48 hrs ( never purchased a second battery )
– iPhone 5c battery lasts around 36hrs.
iPhone X being such good selling is unbelievable in fact, few months ago, comments of US were to wait for the may conference call b4 expressing definitive opinion , matter of fact this time, auditors official data analysis may be worthwhile waiting for.
oh good! another Analytics firm that harvests data off online users.
It’s less impressive to be number one when the field is diluted by so many flag ship phones. The better number is 5% market share. So 1 in 20 people bought this… and then if you factor is the series 8 models it’s 12% total. That’s not terrible, but it also says nearly 9/10 people didn’t go with Apple… if you care to spin the other way.