Apple has slashed the price of the brand-new iPhone XR by $100 USD for NTT Docomo customers in Japan.
Apple’s new iPhone models aren’t as much in demand as the company would’ve hoped, and analysts are already modifying their predictions for overall shipments in this quarter and even the next.
As a Wall Street Journal report had pointed out last week, Apple has reduced the price of the iPhone XR by $100 USD in Japan. The discount is applicable for new customers who purchase the device on a two-year contract from NTT Docomo.
Note that this $100 USD in savings isn’t a direct discount of the phone’s price, but rather it seems to be in line with the previous reports claiming that the savings could be made through carrier subsidies. Previously the iPhone XR 64GB model on a 24-month contract would have cost 36,000 yen in installments, but now it will cost 24,000 yen.
NTT Docomo is one of the biggest mobile carriers in Japan, serving more than 53 million customers. It is believed that its competitors, SoftBank Group and KDDI, will also begin to offer iPhone XR at a reduced price in the near future. There is currently no word on whether the iPhone XS and iPhone XS Max will also be available for a discount.
The iPhone XR price slash in Japan may be a sign of things to come. Apple sells each new generation of phones at a markup, but this time, consumers don’t seem to find the new features appealing enough to justify the prices.
The Wall Street Journal previously reported that Apple cut production orders on all new 2018 iPhones, which caused share prices of Apple and its suppliers to fall sharply.