iTunes now features a dedicated 4K HDR section for movies, showcasing titles available for purchase or rent in 4K, ahead of this Friday’s Apple TV 4K launch.

Apple says these titles are “Crisp. Lifelike. Positively stunning.”

Movies are listed in the categories of: Latest releases, Action & Adventure, Comedy, Drama, Sci-Fi & Fantasy, Horror, Kids & Family and All 4K Movies:

Apple’s Eddy Cue announced at the recent iPhone event movies already purchased would automatically upgraded to 4K, when available. Purchases of 4K movies will cost the same as HD.

Clicking through to individual movie listings don’t list 4K as a download or purchase option yet, as only HD and SD are showing, but this is likely to change soon.

Did you pre-order an Apple TV 4K? If you want one in time for Friday, Apple’s online store is sold out for the launch day, but Best Buy has pre-orders available.