Apple Promotes Jeff Williams to COO, Phil Schiller Takes Over App Store

Apple today announced an executive reshuffle that sees Jeff Williams taking the role of the company’s Chief Operating Officer, and Phil Schiller, senior vice president of Worldwide Marketing expanding his role to include leadership of the App Store across all Apple platforms.

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Jeff Williams has been with Apple since 1998 as head of worldwide procurement. During the past five years he has been in charge of Apple’s entire supply chain, service and support; he played a key role in the launch of the iPhone; and he continues to oversee the development of the Apple Watch, as well.

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

Cook continued, “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”

Tor Myhren – the former chief creative director and president of Grey New York – will succeed Hiroki Asai as vice president of Marketing and Communication at Apple. Starting the first calendar quarter of 2016 he will be responsible for the company’s advertising efforts.

Apple also announced that Johny Srouji, vice president of Hardware Technologies, will join the company’s executive team.