Apple Names JP Richards Head Of Film Marketing Strategy for Apple TV+
JP Richards, who is one of the several well-regarded marketing executives to leave the WarnerMedia restructure, has been named the head of film marketing strategy at Apple TV+.
According to Deadline, Richards will start the job next month once his exit from Warner Bros becomes official.
Richards left his position as Co-President of Worldwide Marketing at Warner Bros in November. He spent six years at Warner Bros, starting as EVP of WW Digital Marketing, and then elevated to EVP of WW Marketing and Chief Digital Strategist.
While at Warner Bros, Richards oversaw campaigns for Wonder Woman, Aquaman, Joker, A Star is Born, IT Chapter 1 and 2, They Shall Not Grow Old, The Lego Movies, The Conjuring Series, Creed, and Creed 2.
The source notes that Richards will be reporting to video marketing chief Chris Van Amburg at Apple, where he will help lead the growing ambitions of Apple’s original film slates.