As pointed out by MacRumors, model Kate Bock has appeared on the cover of this month’s issue of Fitness magazine, wearing an Apple Watch Sport with a white fluoroelastomer band on her right wrist. Apparently, the Apple Watch feature in the magazine is just images and doesn’t really offer anything in the way of details as some other Apple Watch spots have done.
In contrast, when the Watch appeared on the cover of the March issue of Self magazine, on the wrist of supermodel Candice Swanepoel, the publication did a full feature on the Apple Watch, highlighting its accelerometer, heart rate sensor, and other features related to fitness.
Below is a statement from Fitness VP/Brand Development for Shape.com and Fitnessmagazine.com Betty Wong, regarding the magazine’s collaboration with Apple:
“FITNESS, with our tech-savvy, goal-oriented female audience, is a great partner in helping showcase the Apple Watch. I hope to be able to get my hands on an Apple Watch Sport sample in the coming month and really put it to a sweat test for Fitnessmagazine.com to see how useful it is in helping our readers stay motivated to exercise, keep track of their physical activity, or connect with people and their to-do lists while out for a run.