You may have missed this, but on the eve of Apple Watch pre-orders and public availability, musicians Katy Perry and Canada’s Drake (Drizzy) helped Apple market their smartwatch on their Instagram pages.
The limited Apple Watch Edition shown is the 38mm 18-Carat Yellow Gold Case with Bright Red Modern Buckle, which retails for a mere $22,000 CAD, with optional AppleCare+ for an additional $2,000 CAD. This model has already sold out in Canada and isn’t shipping again until June.
Katy Perry displays her Apple Watch Edition with the classic Mickey Mouse watch face, with the caption “Oh Mickey you’re so fine, you’re so fine you blow my mind, hey Mickey!”, a line from Toni Basil’s 1982 pop hit ‘Hey Mickey’.
Meanwhile, in what looks like a marketing move to show the red Apple Watch Edition is not just targeted at women, Drake is seen wearing the 18k yellow gold smartwatch sitting atop a fence at the 2015 Coachella Valley Music and Arts Festival in California, which kicked off its first weekend yesterday. Drizzy references his arrival at ‘Chella’ sporting a red hoody and sweatpants (is there ever a good time for sweatpants?) plus Air Jordans to complement his red Apple timepiece. Talk about starting from the bottom (Degrassi, what) and now he’s here.
Earlier in the week we saw Pharrell proudly show off his Apple Watch on The Voice and also on his Instagram.
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This is pretty much exactly what I predicted when I first heard about the price of the Edition. It’s all about getting celebs to wear them… making the Apple Watch a status and fashion symbol. Very effective marketing.
I’m sure they got them for FREE.
that’s how celebrity endorsements work, a company gives product for free (likely with some other benefits, such as an undisclosed monetary figure) and the celebrity wears the product in public.
Yeah I never suspected I’d see the red Apple Watch Edition on a dude, but Drake’s red outfit and the picture taken from a distance it doesn’t look ‘girly’
Effective for women and gay men.
Graciously offered by Apple.
Hehe yup
While I agree, there’s a chance these were given out for free.
I have no problem believing these artist would be willing to drop a lot more than 22k if they were offered a pre release apple watch.
With Apple’s current status, if they went to these artist and asked ‘would you like to buy a apple edition watch before it’s released to the world’, they would do it in a heartbeat.
Never. These people will wear it for the agreed upon number of photo ops and then toss it in a drawer, never to see the light of say again.
Steve Jobs is rolling over in his grave. !!!
Why?
I could be famous right now if Apple donated a watch to me as well. I have Twitter and Instagram. I’ll even wear it grabbing my junk like drake or wear fishnets. Haha
Problem is, you’re a complete nobody.
Thanks Ron?
Thanks Ron.
Dbag.
So grabbing his junk is to make us think he is actually not as lame or girly as he really is?
I am…fap fap…hoping…fap fap…that those…fap fap…are…fap…Katy…fap fap…Perry’s…fap fap…legs…fap fap…and not…fap fap…Drake’s…fap.
Would be more impressive if they just worse the regular stainless steel version. This simply screams “fashion” item and with no doubt in my mind after a month passes you’ll never hear the words katy perry + apple watch in the same sentence again.
Eww… If drake is wearing one, then I don’t want one… Lol