Lyft to Launch Rewards Loyalty Program in “Coming Weeks” [u]
Lyft has announced it will launch a new rewards program in the coming weeks:
As we continue our mission to improve people’s lives with the world’s best transportation, we’re constantly introducing new ways to make choosing Lyft even easier — and more rewarding. In the coming weeks, select passengers will be able to get more from their rides with our new loyalty program, Lyft Rewards.
According to the company, points will be rewarded for every dollar spent, which will allow users to unlock rewards such as Lyft Lux or discounts toward future rides. Reward progress can be tracked within the Lyft app.
Lyft says their rewards program will start rolling out in December 2019 “to select riders in various cities,” and will get better over time. The company says “we’re working to make it available to more riders next year.”
Customers eligible for the Lyft Rewards program will be notified via email or a notification from the company’s app.
Lyft is currently available in the following cities in Ontario:
No word whether the program will be available in Canada, but we’ve reached out to the company and will update this post accordingly.
Update Nov. 15, 2018: A Lyft spokesperson told iPhone in Canada, “At this time we don’t have any additional information to share beyond the blog post.”
If the program does launch in Canada, we will be sure to let you know about it.