Michelle Lee Joins Apple Worldwide Video as Creative Executive

Programming veteran Michelle Lee, known for executive producing a number of popular TV shows, including the upcoming “Rise” for NBC, “The Path” for Hulu, and “Pure Genius” for CBS, has been named a creative executive at Apple Worldwide Video.

For those who don’t know, Apple Worldwide Video is a unit tasked with leading Apple’s push into series programming. According to Variety, Lee will report to Matt Cherniss, who also joined Apple earlier this year.

Apple has been steadily building out its television content team since June, when it hired longtime Sony Pictures Television executives Zack Van Amburg and Jamie Erlicht to oversee a new programming unit. Cherniss later joined from WGN America as development head, with Amazon Studios exec Morgan Wandell coming aboard in October to lead international development.

In the past, Lee has also worked for producers Alex Kurtzman and Roberto Orci, after beginning her career as a TV executive at the Mark Gordon Company. Since 2012, Lee has served as producing partner to Emmy-winning writer and showrunner Jason Katims at Universal Television-based True Jack Productions.

Apple’s upcoming scripted series efforts include a network morning-show drama starring Jennifer Aniston and Reese Witherspoon and a revival of Steve Spielberg’s anthology series “Amazing Stories”.