Netflix has announced that it is adding the ability for users to subscribe to their video streaming service within its iPhone and iPad apps. The announcement was originally made by a new ad featuring two characters from Orange is the New Black.

Like Hulu, Netflix is opting not to raise the subscription price for in-app subscribers to make up for the App Store’s 30/70 revenue split, with Apple getting 30 percent and developers getting 70 percent.

Other streaming services like Spotify pass the loss onto the subscriber, raising the price for their service if a user subscribes from within the app. On the Apple TV, the company is offering a more generous revenue split, with Apple taking 15 percent of revenue generated from services like HBO Now.

Netflix for iOS is available as a free download from the App Store. The app requires any device running iOS 7.0 or later and has been optimized for the iPhone 5, 6, and 6 Plus.

[via The Verge]