According to a new study by Creative Strategies’ Carolina Milanesi, virtual voice assistants that are offered by many major tech companies are not used by regular users on an average basis.
The study notes that about 70 percent of iPhone users use Siri sometimes or very rarely. However, nearly all iPhone users (98%) have tried the voice assistant on the iPhone. In a statement, Milanesi wrote:
“Cultural differences will certainly impact how voice assistants will take off and develop in different regions.”
It turns out that most people rarely use Siri because they feel uncomfortable using it when they are in public. Most users are utilizing voice assistants when they are alone at home or when they are in the car, most likely because of hands-free driving laws.
The good news is that technology companies, like Apple and Google, are trying to make voice assistants more usable in a variety of contexts.